It is not usual to find in the media Ads that promote breastfeeding but this, Argentine, is one of them.
Obviously, breastfeeding promotion associations do not have the same resources as companies that advertise other products, since there is no profit or the same economic power. Therefore, it is the administrations that must be involved in using the media to reach the public.
To this specific announcement, despite its value, I would make some points, bulk errors that may be due to the ignorance of some of the promoters, about the basic principles to achieve breastfeeding.
I point this out because in the announcement the babies remain in the nest separated from their mothers, and precisely the non-separation in the first hours of life, is one of the pillars that all experts recommend for a successful breastfeeding. I suppose they will be demands of the script, but in my opinion these details should have been taken care of.
For the rest, the announcement seemed to me a magnificent initiative of breastfeeding advertising.
Video | Youtube
In Babies and more | Nothing like mom, nothing like suckling, Love that nourishes: Unicef advertising campaign
