There are many marketing techniques used by manufacturers to buy their products and many are also used for our children to ask us. Some time ago we talked about it, because when announcing and displaying the products, brands make use of experts who explain how they should teach what they sell so that children want to buy it.
Well, researchers from the University of Pennsylvania decided to do a study to find out to what extent the appearance of a cereal box could influence their taste. In one box they wrote that their cereals were healthy (healthy) and in the other they were sugar (sugar), but with the image of Happy Feet penguins. Then they also made boxes with the penguins and the word "healthy" and without the penguins and the word "sugar." Which do you think they liked best? (what a silly question).
When they wear penguins they are better
Well, of course, done the study with 80 children from 4 to 6 years old, children who tried cereals with penguins found them richer than those who ate cereals without characters, logically the same cereals one and the other. That is, even though in some he said they were healthy and in the other he said they were sugar, they liked them better with the familiar characters.
The name also seems to influence
The children were also given cereal boxes without characters, with the difference of the name, some healthy and others sugar. On this occasion, in the absence of drawings, the children focused on the name and said that healthy cereals were richer.
Advertising
As you can see in the graph, the cereals they liked least were those that did not have drawings and that were also sugar. The last two were those who did not have drawings but were considered healthy (they liked them a lot more than those of sugar) and finally, whether they were sugar or healthy, those who liked them the most were those who carried drawings.
You won't see fruit or vegetables with SpongeBob drawings
It is clear, the most insane food needs to be promoted in some way, because on its own it has difficulties to be sold. Fruit, vegetables, meat, eggs, bread, fish, etc., do not need promotion. We all know this food and we all know that we need to eat it to balance our diet. Now, cereals, snacks, cookies with chocolate in the form of a character and everything we know we do not need requires an extra effort in the form of stickers, gifts, drawings and ultimately incentives for children to sting and we spend.
Notice how the mind is that when cereals had no drawings and were called sugar, children knew worse than when they had drawings in the box, being the same cereals. How they deceive them, how they deceive us.
