Amazon's popularity index with the most desired gifts for Christmas 2013

According to him popularity index of children's characters prepared by Amazon in Spain, Monster High, Star Wars and Peppa Pig are the most desired characters by children for this Christmas of 2013. It seems that Monster High dolls are still very popular although their popularity is reduced compared to previous years. The ones that grow are Stars wars, Ninja Turtles or Nancy, with sales figures that increase slightly compared to previous years. In addition the classics as Mickey Mouse, Barbie and Hello Kitty retain their popularity and remain among the most demanded.

With 50 years old, Barbie dolls are still in high demand and are in fifth place in this popularity index. The most innovative are Star Wars that occupies the second position and the Ninja Turtles that rise to sixth place also increasing the number of sales. For girls, the character that has gained the most popularity is Violetta who climbs to eighth position. Peppa Pig stays in a third place keeping the sales quota making the little ones happy.

The classic characters they remain a safe value and Mickey Mouse, Hello Kitty, Cars or Pokémon keep their popularity intact. In the case of Mickey Mouse products, which occupies the 12th position in the ranking, it seems they buy more than they want. Cars has also managed to get into children's preferences and remains in the top 10.

To find out how the index is done, Amazon explains that sales data is used in the Internet toy store during the last quarter of the year. This data is a reliable indicator of what will be the most demanded toys for children this Christmas. Although the preferences of the children can change very quickly as a result of the events that prepare the brands such as performances, film screening or television commercials.

In the case of searches and access to articles by readers in Peques and Más, I am very surprised by the demand for information from the Nerf Rebelle, the Invizimals and the Lego Friends that keep growing.

I thank Amazon for sending the information and, as you can see, the image map supports navigation so you can access the online store to know what products are behind these important brands.